Monitor reviewsĪ majority 66 % of consumers said that overall rating is the most important item on a review page. So try to find ways to encourage real feedback, not manufacture them.
The gold standard is that reviews are authentic, helpful and truthful. This will only end up hurting you in the long run. In other words, don’t try to buy Yelp reviews or any other type. An obvious rule for testimonials is that you cannot offer a financial incentive in exchange for positive feedback.
There are also rules set by the Federal Trade Commission. For example, Yelp frowns upon specifically asking your customers for reviews, while Google is totally fine with it. Follow the rulesĮach of the third-party review sites has its own set of rules. Ask them to provide detailed, honest feedback and set a positive trend on your review site so the angry customer doesn’t set the tone for you. Start with the people who are already using your service or product and in a neutral way, ask “How was your experience?”, then make it easy for them to leave a review.Įncourage those you trust to be your first reviewers, but don’t ask them to say something they don’t believe. If you want something, you have to be willing to ask for it. Here are 25 great ways to make sure this happens. When customers start searching for reviews about your company, it’s imperative to make sure they read good things.
25 tips to help improve your company’s reviews During this time, what’s a better indicator of what to expect from a company than by reading reviews about them? Many of your potential customers are doing this very same thing with your business. Why is it important to improve your online reviews?īefore you begin to learn about a business, you probably do online research. Here are 25 excellent ways to improve your online reviews. It becomes critical, then, for the small business owner to prioritize their online review profile and keep their overall rating high. What was once good old fashioned word-of-mouth marketing is now the online review.
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